Ad blockers

I know I haven’t blogged for a while and I do apologise that this is going to be a pure rant, but it is something I feel strongly about. Adblockers, they make my blood boil. I understand that sometimes adverts are annoying, they can try and transmit malicious software and they can also trick you into clicking them instead of the legitimate button. Annoying? Yes. Fatal? Not always.

I made the decision not to put ads on this website, which is great, you don’t get annoying ads and I don’t get any money. Some other websites however need or want the income. Adverts are how you pay for online content, you go onto a website, you read / watch good content and in return you see an advert. Now on TV for the big channels if we ‘fast forward’ the adverts it’s a bit more OK. Advertisers pay a fixed amount to advertise on the TV. Smaller websites or content creators don’t have this leverage and will be more likely to go through a 3rd part advertiser like Google AdSense.

Also it is a different method of how the content owner is paid. Whereas on TV it is ‘if you want to be on at this time it will be £_____’. Smaller websites get paid per view, or in some cases per click. If you block the adverts it may mean it also blocks the script which tells the advertising company that it has been viewed. The content creator won’t get any money for your visit.

If you wanted to go to a museum or a cinema would you say ‘No I am not paying because it annoys me and it means I won’t be able to buy some Mint Aero afterwards’. Generally the answer would be no.

So why is it right online to say: ‘No I am not watching the advert because it annoys me and it means I will have less time to watch cat videos’.

Some internet creators put there content out for free, which is great, but it can mean it is coming out of their pocket for all the traffic they receive if they need their own server. This is fine if they have there own commercial company for example.

However other internet content creators don’t have that luxury and so they turn to advertising to pay for all the hosting, in some cases the creator will get little or no money from the project as it all has to go to the technology and costs of running the project.

So please, turn off your adblocker.

11 thoughts on “Ad blockers

  1. Where do you get ‘paying £5’ from?
    Getting information is free though – most textbooks are available free on the internet, as are university courses and lecture videos.

    Any ‘researcher’ which tries to make me pay for something which should be free, and for something which I could have got absolutely free, is a greedy philistine who doesn’t deserve access to internet.

      1. Where are you getting this idea from?
        That research is supposed to be done for material gain?

        Look at university dissertations – independent research for research, not money.
        Look at wikipedia, linux etc

        1. Wikipedia doesn’t actually do any research itself, it is just an encyclopedia. Linux is a great example of the internet doing something for free, but some more complicated research can cost lots of money, so this should be at the researchers loss?

          1. No, but most of the time people research *for* wikipedia for free.
            You need to understand researchers do research to gain knowledge, and good researchers use their work to spread knowledge, not for money.

  2. I have an adblocker and use it. I disagree with the idea of adverts in principle and thus I refuse to be subjected to them.

      1. Why should I respect that?
        I use the internet for leisure activities, to gain information etc.
        I see no reason why content creators have to subject me to advertising to get a revenue stream going.

        1. In a library, you can ‘borrow’ the books for free, but the library still has to buy the books, you pay for this via taxes.
          On the internet, you pay for things by seeing an advert, if the content creator chooses to use that method. Some content creators also have a non-advert version of their site, but in return you have to pay.

          1. I don’t go to libraries, I don’t borrow books, I don’t pay taxes.

            The internet should be free and open as a tool to find information as it originally was.
            I’m quite aware of that fact ‘some content creators also have a non-advert version of their site, but in return you have to pay’ – how does this change anything?

          2. Information can be shared for free and people do choose to do this, but getting the information in the first place is not, you must research, buy equipment etc, etc. It is natural that the researcher would want to recoup some of the cost, a great way to do this is with adverts, the user doesn’t have to pay but they just get to see a little bit of an advert, which yes may be annoying but then again so is paying £5.

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