I know I haven’t blogged for a while and I do apologise that this is going to be a pure rant, but it is something I feel strongly about. Adblockers, they make my blood boil. I understand that sometimes adverts are annoying, they can try and transmit malicious software and they can also trick you into clicking them instead of the legitimate button. Annoying? Yes. Fatal? Not always.
I made the decision not to put ads on this website, which is great, you don’t get annoying ads and I don’t get any money. Some other websites however need or want the income. Adverts are how you pay for online content, you go onto a website, you read / watch good content and in return you see an advert. Now on TV for the big channels if we ‘fast forward’ the adverts it’s a bit more OK. Advertisers pay a fixed amount to advertise on the TV. Smaller websites or content creators don’t have this leverage and will be more likely to go through a 3rd part advertiser like Google AdSense.
Also it is a different method of how the content owner is paid. Whereas on TV it is ‘if you want to be on at this time it will be £_____’. Smaller websites get paid per view, or in some cases per click. If you block the adverts it may mean it also blocks the script which tells the advertising company that it has been viewed. The content creator won’t get any money for your visit.
If you wanted to go to a museum or a cinema would you say ‘No I am not paying because it annoys me and it means I won’t be able to buy some Mint Aero afterwards’. Generally the answer would be no.
So why is it right online to say: ‘No I am not watching the advert because it annoys me and it means I will have less time to watch cat videos’.
Some internet creators put there content out for free, which is great, but it can mean it is coming out of their pocket for all the traffic they receive if they need their own server. This is fine if they have there own commercial company for example.
However other internet content creators don’t have that luxury and so they turn to advertising to pay for all the hosting, in some cases the creator will get little or no money from the project as it all has to go to the technology and costs of running the project.
So please, turn off your adblocker.